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Drivers of Participation

A toolkit to support organisations to design and deliver participation outcomes, to get more Australians moving more often

Drivers of Participation Framework

To support organisations to undertake participation planning, Sport Australia has co-designed a set of Drivers, which are the factors identified by stakeholders as the most significant influences on driving positive participation outcomes.

Well implemented drivers will help organisations to overcome barriers to participation.

Market Insights

Ensuring that all decisions are based on data and evidence about the market.

Product Design

Developing products with benefits and features to meet consumer needs and wants.


How products are delivered to the market.

Marketing & Communications

Messaging and methods used to communicate internally and to consumers.

Infrastructure & Equipment

Providing appropriate, accessible and affordable infrastructure and equipment.


Developing sustainable participation products and commercialising related assets.


A strong governance structure, committed to achieving participation outcomes.

Unified Behaviours

A whole-of-sport approach to participation.


The experience, expertise and performance of the management team.

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