Drivers of Participation Framework
To support organisations to undertake participation planning, Sport Australia has co-designed a set of Drivers, which are the factors identified by stakeholders as the most significant influences on driving positive participation outcomes.
Well implemented drivers will help organisations to overcome barriers to participation.

Ensuring that all decisions are based on data and evidence about the market.

Developing products with benefits and features to meet consumer needs and wants.

How products are delivered to the market.

Messaging and methods used to communicate internally and to consumers.

Providing appropriate, accessible and affordable infrastructure and equipment.

Developing sustainable participation products and commercialising related assets.

A strong governance structure, committed to achieving participation outcomes.

A whole-of-sport approach to participation.

The experience, expertise and performance of the management team.
Drivers of Participation Framework
With support from Nielsen Sports, Sport Australia engaged the Australian sports sector to identify these key strategic areas, or Drivers.
This information has been tested and validated and we are now pleased to share this information as the Drivers of Participation Framework.