It is important that whatever vision and mission is developed, it reflects the aspirations of the stakeholders.
A vision statement should illustrate what the sporting organisation wants to become in the future. For example, a vision statement may be:
'Our vision is to be recognised as a world leader'.
A vision statement is the first step in the strategic planning process followed closely by the development of a mission statement.
A mission statement is a brief description of a sporting organisation's purpose and identifies the scope of what the organisation does. For example, a mission statement may be:
'Our mission is to develop and deliver effective services and support to our stakeholders'.
A quick test of a good mission statement is to ask:
- Does it describe a purpose for the organisation?
- Does it capture the culture of the organisation?
- Does it describe the strategic positioning of the organisation?
- Is it easy to read?
- Is it general enough to adapt to ongoing changes, yet specific enough to impact on the behaviours of the organisation's people?